Formed in 2007, Will Work For Good is comprised of duo Kevin O’Neill and Karisa Senavitis, who started WWFG with strong guiding principles that have continued to influence their scope of work. “Small scale was very important to us at the time in terms of our studio space,” they explain.
“The physical dimensions of work we produced, the scope of our clients’ projects, the budgets provided, etc. We were interested in design not being so much of a privileged service and in the possibility of living off very little and working with restricted resources, which worked nicely into the following year’s financial meltdown. It lessened the blow for us, we suppose. We don’t necessarily take this same stance towards scale today.”Read feature