Corporate graphic design is enjoying a moment in the spotlight. Publishers like Unit Editions and their wildly popular Manuals 1 and Manuals 2, as well as the hugely successful re-issue of the 1970 New York City Transit Authority Manuals are clear signs that the wider design community is embracing what some might consider rather staid territory.
But while many are finding beauty in the logoforms and motifs of years gone by, there remains an undeniable tension between the idea of the corporate and the creative. Consider Studio Dumbar’s recent identity work for Visser & Smith Marine Contracting, which paired a reasonably unexciting business proposition with a bold, beautiful mark that Creative Review waxed lyrical over, and rightly so. But why is it such a surprise when corporate design yields such impressive results?Read feature